August 3, 2024
“When creating the brand, we focused on ensuring our price to consumers was a strategic advantage for Barkeep,” said Bryn Jones, vice president of marketing and a partner. “We were very confident we had the cleanest-tasting vodka ever produced, but we also wanted to be the most competitively priced ultra-premium vodka on the shelf. We accomplished that by distilling locally with Indiana corn, streamlining our facility for efficiency, and although we developed upscale packaging for Barkeep Vodka, we engineered it to be minimalistic and cost-effective.”
